How.Do
A 1 million people strong DIY community
Praised with the opportunity to build a company from scratch, how would you design it?
We founded How.Do in 2012, with the mission to inspire a world of doers. Starting Emma Rose Metcalfe, Edward Jewson and myself, it was further developed together with an interdisciplinary team of fantastic people from across the globe from our Berlin headquarters.
Together we built a rapidly growing mobile platform of DIY projects, connecting makers with their audience. The app was built to minimize the effort for self publishing DIY content, using short 8 sec audio / image chapters – anyone could make a “micro guide”.
It was featured by Apple in the “Best New Apps” category and appearing regularly in the Top 10 apps in multiple countries. The community reached over 1 million doers.
We raised a significant amount of funding from top tier VCs including Mr. Li Ka-shing (Facebook), Wellington Partners (Spotify), Peter Read (Google Ventures) and had a fab advisory board including Kickstarter co-founder Charles Adler.
How.Do’s holistic approach to community building and product design was featured in Core 77, the Guardian, Wired and numerous tech publications.
“Reducing each steps of a tutorial to 8 seconds makes instructions super easy to follow.”
How.Do recorder interface
Banana style beta invites
Staying true to the company’s initial name “How Do You Peel A Banana? Limited”. During NYC Maker Faire, beta invites were stamped onto bananas.
AppStore Top 10
Selected by Apple in ‘best new apps’ and subsequently top 10 in multiple categories and countries. The community reached 1 million doers from all over the world.
Team