Setset AI
Co-founder of Setset, building a commercial assets orchestration layer. Starting out with studio-grade AI product photography for fashion brands. From product strategy and end-to-end design, to shipping the no-prompt Studio across the full stack, to standing up our growth, pricing, and experimentation practice. Early clients such as Happy Socks, MAAP, Ron Dorff, and MZ Wallace, producing full campaigns and e-commerce suites with no physical shoot.
RunwayML
Early team member at category-leading Gen AI company from Seed through series C (unicorn). From Video/ML product strategy, and implementing best practice product development rituals—to co-leading the design team and setting up our growth and experimentation practice.
runwayml.com →
Aida Calculus by Pearson
A one-year project to design and build a self-learning AI tutoring platform for education giant Pearson. From proof of concept and brand to launch in the App Store (and beyond). As Design Director I lead the design team through product design, strategy, and branding.
A new Design Language by IBM
As Design Director I lead the team at Doberman that worked with IBM to design and develop the presentation of their IBM Design Language. Now live!
Visit IBM Design Language →
Spotify Analytics
Spotify is a world-leading commercial music streaming service. We helped kick-start the design of a new product to empower record labels with actionable insights on the performance of their releases.
LinkNYC
Free public Wi-Fi for New Yorkers. Building on the challenge of showing people what they don't already consume on their handheld devices, our response was to create easy-to-access, contextual, and hyper-localized information tools.
How.Do co-founder
In 2012 I co-founded How.Do — the world’s first mobile DIY platform. We raised funding from top-tier investors such as Daniel Waterhouse, Mr. Li-Ka Shing, and advisor Charles Adler (Kickstarter co-founder). As the CEO I built an interdisciplinary team of 12 people. The product won a Red Dot award along with numerous features in the Apple App Store. We reached a community of 1 million doers and 100k weekly active users.
Urbanears Speakers
Music can affect us in ways other mediums simply cannot. Yet setting up wireless speakers is a mess. When Urbanears set out to change the way we listen, they wanted to start at the beginning. As a UX designer, my role was to create a smooth setup process and help the team bridge physical and digital design.
Scouted
Scouted connects talent with companies. We helped propel their growth with a refreshed brand and product overhaul, resulting in reducing candidate onboarding from 12 to 4min. As Design Director I oversaw the creative process and strategy, as well as working hands-on with specific hard-to-solve design and product challenges.
Dancing with Georgia
An art installation created together with Rebecca Uliasz and Camilla Padgitt-Coles at ITP. As a response to society's detachment from nature, 'Dancing with Georgia' is an interactive audio-visual installation allowing participants to reconnect. A snake plant activating a video and sound palette over an eight-point speaker system lets participants contribute by manipulating the audio and video streams with their movements.
SoundCloud.com
I joined SoundCloud as its 7th team member back in 2008, just a couple of months before launch. My work was focused on growth and engagement initiatives such as remix competitions, Creative Commons licensing implementation, and building one of the largest free-to-use sample libraries.
Visit soundcloud.com →